• Program Manager, Financial Services Merchandising

    Requisition ID
    2018-6979
    Requisition Post Information* : Post End Date
    Full-Time
  • Overview

    Tractor Supply Company (TSCO), the largest retail chain of rural lifestyle products in the United States, is dedicated to enhancing our strong company culture built on our team members’ commitment to our Mission and Values.  With over 1,700 stores in 49 states and an innovative e-commerce platform, Tractor Supply ranks in the Fortune 400 with revenues of $7 billion and growing! Come grow your career with us as we serve those who live “Life out Here”!

     

    Job Purpose

     

    The Financial Services Merchandising Program Manager is responsible for developing and executing plans for the Company’s private label credit card program.  This position will work cross-functionally with multiple departments and 3rd party vendors to develop and be the liaison between Financial Services and Merchandising. 

    Responsibilities

    • Develop cardholder lifecycle tactics and campaigns
    • Identify CRM opportunities based on customer data and develop promotional calendar to support
    • Partner with marketing to integrate program messages into brand marketing efforts (circular, email, loyalty, e-commerce, etc.
    • Develop strategy briefs based on business objectives and identify category drivers
    • Develop offers/incentives in coordination with merchandising teams
    • Work with 3rdparty vendors to develop strategies, timelines, and tasks
    • Create and execute Test and Learn roadmap

    Qualifications

    Experience:  6 years merchandising/marketing experience.  Experience with loyalty/credit card programs preferred.

     

    Education:  Bachelor’s degree from an accredited college or university.  Any suitable combination of education and experience will be considered.

     

    Knowledge/Skills/Abilities/Training/Systems

    • Understanding of the design/creative/production process is preferred
    • Experience with marketing loyalty programs, email, direct mail, and digital marketing a plus
    • Speak, read and write effectively in the English language

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