Tractor Supply Company (TSCO), the largest retail chain of rural lifestyle products in the United States, is dedicated to enhancing our strong company culture built on our team members’ commitment to our Mission and Values. With over 1,700 stores in 49 states and an innovative e-commerce platform, Tractor Supply ranks in the Fortune 400 with revenues of $7 billion and growing! Come grow your career with us as we serve those who live “Life out Here”!
The Digital Marketing Manager reports directly to the Director of Digital Marketing and is responsible for managing the digital team, implementing digital best practices and executions across owned, earned and paid channels. The ideal candidate is a data-driven digital marketer with broad skills in SEO, SEM, Content Marketing, and Digital Media (media planning, media buying, audience development, measurement, and data storytelling). Accountable for performance-based results, the position requires a sense of urgency and the ability to operate on strategic, tactical, and creative levels while coordinating and managing all launch aspects of Digital Marketing initiatives. The candidate will work with Marketing and Omni Channel teams to develop go-to-market digital plans while also managing digital agency relationships. The role is responsible for delivering media recommendations, campaign performance, reporting and optimization recommendations to the Digital Marketing Director.
(NOTE: Any suitable combination of education and experience will be considered)